AI and Content Marketing
Artificial intelligence, sometimes AI, is fast ingrained in today’s corporate procedures. The benefits AI offers firms may improve customer service, marketing, and sales. Additionally, the use of AI in marketing isn’t just a fleeting trend; it’s quickly moving toward becoming a routine practice in all industries.
Content marketing is one industry that benefits from the processing and technology that underpin AI. We’ll go through what AI content marketing is, how it can be employed, the advantages of an AI strategy, and a few examples of it in action in this piece.
What is AI content marketing?
Content marketing is creating, promoting, and planning content resources, including written text, videos, social media posts, and webinars. In digital marketing, content is frequently referred to as the “monarch” of campaigns.
Although content marketing is essential to a company’s success, it is a time-consuming, repetitive part of marketing that might slow down teams and take focus away from more critical tasks. And this is the main alteration.
AI and machine learning techniques in content creation are called AI content marketing. It is possible to organise, produce, distribute, analyse, and report on content using these content marketing tools.
AI raises the standard of content marketing while relieving human team members of some laborious and time-consuming tasks. When used in a content marketing plan, AI has several advantages for teams and customers.
Advantages of AI Content Marketing
AI content marketing allows marketing professionals to do their tasks more quickly and successfully. Additionally, it enables customers to interact with your brand more frequently. When employed across multiple parts of digital and content marketing, AI may help to develop unity and coherence among your internal team’s operations.
1. Personalization
Traditional marketing techniques treat every consumer the same way. A new approach is needed in the modern marketing environment to show customers that firms value their business. AI helps companies comprehend their target audiences and collects essential information about each customer to build a profile. With AI, marketers can customise a customer’s recommendations and messaging, resulting in more valuable material for customers and better relationships.
2. Data processing
Any amount of data won’t help you if you cannot analyse it and turn it into insights. AI helps digest the enormous amounts of data collected and saved daily from the actions of your consumers. You can plan and take action based on those insights when AI can extract relevant information from data, saving you from having to do all of the data processing labour yourself.
3. Predicting Customer Behaviour
Understanding customer behaviour is challenging, and marketers have spent years predicting what their target audiences will do. AI could analyse previous client activities and use that information to customise the client’s experience, helping you and your team decide on the following steps.
4. Improved User Experience
When clients feel they are receiving the right message, are treated with respect, and enjoy their interactions with your company, their experiences are improved. They are more possible to buy from you again or promote your goods or services on social media. AI helps you balance the various points at which your customers interact with your brand so that nothing is missed. Monitor and market to each client throughout their journey; it may also enhance their front-end experience.
5. Content Scoring
With AI technology, you may be able to rate and score your material to see how you may improve and optimise previous pieces of content, so they connect more strongly with your audience. After your material has been evaluated, you may concentrate on fixing the issues that have been brought up rather than spending time reading through each item.
Brands using AI content marketing for growth
Brands utilise AI content marketing to enhance operations, boost efficiency, and raise customer satisfaction. These companies provide good case studies for the advantages AI may give businesses across all industries since they were forerunners in adopting AI content marketing strategies.
1. American Marketing Association
As a thought chief in the marketing industry, the American Marketing Association needed to stay on top of emerging trends and find ways to connect with the many different industries that rely on them for information on marketing ethics, cutting-edge marketing techniques, branding, careers, and creating remarkable customer experiences. Rasa.io, an AI content marketing platform, was utilised by the American Marketing Association to help consumers choose the best content based on their interests.
This application generates intelligent emails with content that is personalised for each user. The technology enables the American Marketing Association to include its content at the top of the email in addition to providing helpful information, further solidifying its position as a leader and driving traffic to its website.
2. Chase Bank
Chase Bank is another well-known company that has used AI to develop and enhance its content marketing strategies. After partnering with Persado, an AI company that uses AI to generate creative marketing material, Chase saw instant results. Surprisingly, AI technology made Chase’s copywriting seem more human. In direct comparisons of material authored by humans vs AI, the AI text outperformed the human-written content and assisted users in creating more meaningful relationships.
3. Dell
The tech tycoon Dell was looking for innovative ways to interact with customers and provide a personalised experience that would increase sales. Employees on the marketing team have spent years creating and customising emails to communicate with customers. However, the entire approach changed after working with an AI team. AI helped divide Dell’s enormous customer base into several audience segments with specialised product interests. To increase email clickthrough and conversion rates, the AI technology improved the emails’ content and aesthetics.
Final Wrap
AI content marketing speeds up operations and sorts through massive amounts of data to provide businesses with valuable insights. Companies worldwide are increasingly using content marketing, and new technological developments will likely lead to additional alternatives.
