Are you looking for the best SEO keyword research tools? For your website to increase traffic, keyword research is crucial. It helps you produce the best content possible to increase organic search traffic. Selecting the right keyword research tool might be challenging, especially if you’re new to SEO (Search Engine Optimization).
We’ll talk about the best keyword research tools in this post that professionals use to drive more website traffic.
What do you mean by a keyword research tool?
You may find subject ideas that people are searching for on search engines like Google, Bing, and Amazon by using a keyword research tool. This helps you identify the types of material your clients are looking for. After that, you can plan your content strategy to include those topics in your landing pages and blog posts.
Keyword research tools may also reveal the seed and long-tail keywords your competitors are ranking for. Then you may improve your content to target those keywords and take their traffic for yourself.
7 Best Keywords Research Tools
AnswerThePublic
The way AnswerThePublic operates sets it apart from most other keyword research tools. You may save the findings as an a.csv file or view the keywords in a list in addition to their excellent visual presentation of keywords.
This is a great tool to utilize if you’re new to SEO and keyword research because you don’t require creating an account. Enter your search word and see what results appear. The auto-suggest and autocomplete features of Google and Bing form the foundation for AnswerThePublic’s keyword results. Clicking on any of these terms will open a new tab where you may search for them on Google. This will display the top-ranking articles for those keywords and any highlighted snippets.
The free version of AnswerThePublic is a fantastic tool for bloggers. However, you’ll want their pro plan if you frequently perform keyword searches.
Ubersuggest
The free Ubersuggest tool from Neil Patel offers search traffic statistics, keyword suggestions, a keyword difficulty score, and other helpful information. You may explore tips for related keywords and look at a table showing the top 100 Google results for that phrase, along with anticipated traffic, the number of backlinks, the domain score, and the total number of social shares.
Under Content Ideas, it also shows content related to your searches, such as estimated monthly traffic, backlinks, and the number of Facebook and Pinterest likes. If you sign up with your Google account, you will receive additional keyword suggestions, daily rank tracking, and personalized SEO advice. UberSuggest includes a Chrome plugin that might help you organize your workflow.
Ahrefs
Another well-known keyword research tool with features similar to those of SEMrush is Ahrefs. You may use Ahrefs’ keyword explorer to receive keyword ideas by entering a term into the search box. After that, you’ll get a lengthy list of potential keywords. To create new content pieces specifically aimed at those keywords, you can also utilize Ahrefs to find out which keywords your opponents are ranking for (but you are not).
The capability to observe new keywords and term movements in search queries is another beneficial competitive intelligence function offered by Ahrefs. Several other valuable tools are also provided by SEMrush and Ahrefs, including reports that show which links on your website are broken, PPC keywords for Adwords, and more.
Google Keyword Planner
The primary audience for Google’s Keyword Planner is advertisers that want to run ads on Google. It is still a helpful SEO tool, but unlike other expensive products, it is free. To access it, you’ll need a Google Ads account. If you don’t already hold one, you must create one and provide your payment information, but you are not required to run a campaign or make any payments.
Once you’ve logged in with your Google Ads account to the Term Planner, you can enter any term and get statistics on the (about) monthly searches it receives. A comprehensive list of related keyword recommendations is also available for you to peruse or download.
SpyFu
By investigating the most lucrative terms of your competition, SpyFu was developed to assist you in learning from them (and their ads too). You may use it even if you are not logged in. You may view the results immediately by entering the URL of the website you want to visit into the search area. You must create a free account and log in if you’re going to browse many websites.
SpyFu aggregates historical data, so you may check how the rankings of your website or a competitor’s website have changed over time for particular keywords. You may also make comparisons with other websites in your industry. Here is a comparison between Moz’s website and several other websites with related subjects.
GrowthBar
GrowthBar is an excellent tool for bloggers and marketers that want ranking challenges or keyword suggestions to appear alongside their search results. They recently added content outline creation, a unique feature that enables you to create content outlines for your blog or website in just one click, replete with keywords, word counts, headers, images, links, and more.
Additionally, it enables you to look at a competitor’s profile, which contains information on backlinks, organic keywords, Google/Facebook ads, and related insights.
Serpstat
With website analytics, a keyword research tool, SERP analysis, backlink analysis, a rank tracker, and website audit features, Serpstat is a decent substitute for a complete SEO suite. It is an all-inclusive solution created to streamline the overall SEO industry. If you sign up for a trial subscription, you can use Serpstat a few times for free. You must enroll in one of their subscriptions to regularly use the service. A personal plan is priced at $55 per month.
Wrapping Up
These are numerous most helpful keyword research tools on the SEO market. To choose the ideal one for your business, evaluate your budget and examine the primary focus of your brand’s SEO strategy.
If cost is a concern, focus just on Serpstat or Google Keyword Planner. Ahrefs, SpyFu, or Ubersuggest are the best options if you want a more complex set of tools.
