Conversational AI For Sales And Marketing
Most of us have been introduced to chatbots online, but we weren’t happy with them, so developers had to up the ante. Now that chatbots powered by AI are capable of having full-fledged conversations, consumers can feel as though they are speaking with a natural person.
Brands are becoming more conscious of our desire to be treated as humans during the service experience as conversational marketing takes hold worldwide. AI can potentially personalise brand interactions on a personal level instead of taking away the human touch from automated brand interactions.
According to a recent survey, when employing conversational AI, approximately 90% of firms polled observed demonstrable increases in their response speed for customer complaints. More than 80% of respondents said that call traffic processing had improved, and the same number said that service delivery, customer satisfaction, and contact centre performance had all improved noticeably.
One common motif for AI in conversational marketing is the usage of voice assistants like Amazon Alexa, Google Assistant, Siri, and Cortana. However, there are a bunch of factors that affect how well users interact with conversational AI. Tech giants are investing in technologies like automated speech recognition (ASR), machine learning, and natural language processing (NLP) to deal with the problem effectively.
In digital marketing, chatbots are generally recognised for enhancing the client experience while boosting engagement efforts. When a human-like bot that learns and becomes better with each new session can manage incoming customer enquiries, why staff a call centre?
For instance, AI-powered chatbots are intended to increase the return on investment of marketing activities that provide inbound leads. Here are a few cases of how conversational AI is now changing the digital marketing landscape.
What is conversational marketing?
We’ve gotten accustomed to automatic responses and a conversational interface, which has upped the bar for businesses to respond promptly. Companies can now offer a personalised experience in real-time thanks to conversational AI, which has raised customer satisfaction.
Most likely, you’ve recently engaged in a discussion with a conversational AI.
What is conversational AI in Marketing?
Automated conversational marketing is a technique for interacting with customers. It provides comfortable, one-on-one contact that directly addresses your target audience during internal communication between a business and its customer base. It is, therefore, more pertinent, engaging, and advantageous to them than conventional forms of direct mail, marketing, or advertising.
It is crucial to remember that humanising brand-user discussions will significantly impact them. Conversational AI in marketing should focus on this area. Chatbots and other automated customer connection methods will never replace human-to-human interaction.
NLU (Natural Language Understanding) and NLP (Natural Language Processing) technology advancements, however, are progressing significantly (Natural Language Processing). It shows that computers’ capacity to decipher what is said or written to them has improved. Consequently, more capable of eliciting a respectable, if unappealing, response.
How is Conversational AI helping marketing with driving sales?
1. Lead Generation Assisted by AI Chatbots
The majority of businesses rely on top-notch leads. Therefore, most companies must automate the lead creation process. An AI chatbot can connect with potential customers on various channels, including Facebook Messenger, WhatsApp for Business, and others. As a result, an AI chatbot can increase the number of leads you generate by selecting data on various demographic groups.
Let’s examine a case in point. The other person’s contact information is automatically saved when you communicate with customers using Facebook Messenger or WhatsApp for Business. Using conversational AI, a chat may be quickly started to find out more information about the prospect, such as their email address, etc.
2. Lead conversion rates may rise as a result of conversational AI.
If you’re impressed with an AI chatbot’s lead generation capabilities, wait until you learn its capacity to convert the leads it generates. Did you know that 40% of visitors to websites and online stores leave immediately? An AI chatbot may provide prospects full assistance and live help around-the-clock during the acquisition process. This is advantageous for your business. The AI chatbot will continue to work on converting the generated leads even when your customer support staff are on vacation or asleep at night.
3. Customers may be persuaded to communicate with an AI chatbot via offers.
Do you know the tried-and-true formula for boosting online sales? Its objective is to offer discount vouchers and discounts. This tactic essentially never fails. By 2021, 145.3 million consumers will be using digital coupons. As a result, you must promote the usage of coupons and vouchers to drive traffic to your website and increase sales.
4. Shopping cart abandonment is eliminated with conversational AI.
If you operate an online store, you’re probably already aware of the “cart abandonment” issue. Around the world, 75.4% of customers leave unfinished items in their shopping carts. Your business can lose much money due to this missed sales opportunity.
Up to 20% of the time, this issue can be easily fixed with automation and an AI chatbot. Customers cannot always be emailed. An AI chatbot can be used by businesses to drop triggers and remind customers about abandoned merchandise.
5. You can control your email marketing campaign more using an AI chatbot.
A profitable email marketing campaign is always a well-planned one. Using an AI chatbot will help you advance your campaign. Assume a visitor opens your email and clicks on the website address. They must have a guide with them when they go to the location. Additionally, don’t wait while the visitor shows you through the entire website.
What are the benefits of Conversational Marketing?
Whether a chatbot or a voice bot, users prefer having a support system available around-the-clock, every day of the week. According to Drift, 64% of internet users consider chatbots to be an immediate answer to most queries. Within the next few years, conversational AI platforms will reportedly handle more than 80% of customer care cases.
But some platforms are more practical.
Voice assistants such as Google Assistant and Amazon Alexa are becoming more and more common. Not just for its Smart Home features or as an in-car assistant but also for its ability to link customers with their preferred companies. You should also assess how straightforward it is to generate Google Actions or Alexa Skills.
You will be able to draw in better, sell to, and assist customers by doing this and entering the voice space. The platform’s popularity and potential are demonstrated by the fact that there are more than 65 million Amazon Echo users globally.
Additionally, a Voicebot study discovered that 18% of millennials use Amazon Alexa for voice-assisted purchasing or product search.
Final words
The most excellent clients for your business can be found via AI, which is highly adept at analysing enormous data sets and constantly improving. Conversational marketing is a fantastic approach to gathering a tonne of data and searching through it to find potential prospects.
