Entry point · Digital Thakur
Your buyers check your LinkedIn before they check your website.
In Indian B2B, the founder profile gets opened before the company site does. Right now yours is a résumé. This engagement turns it into the channel your best deals already come through, just more of them and more predictably.
3-month minimum · needs 45 minutes of your time each week
Scope and investment are agreed after we have spoken. You receive a written proposal — no standard package, no pressure.
Whether this is the right engagement
Right fit if
- You are the founder or CEO of a B2B, SaaS, or services company.
- Your best deals have always come from your network, and you want that to be a system rather than luck.
- You post sporadically, it does fine, and then you disappear for six weeks.
- You are raising, and investors are diligencing you online whether you like it or not.
- You are hiring senior people who will Google you before the first call.
Wrong fit if
- You want a ghostwriter to post on your behalf while you stay uninvolved. I need 45 minutes of your voice a week — that is the entire model, and without it the content reads exactly like the AI slop you are trying to avoid.
- You want follower count and viral reach. Different service, different consultant.
What you actually get
Positioning and content pillars
Three or four themes you can credibly own, chosen against what your buyers actually search and argue about.
12–16 posts a month
Drafted in your voice from your recorded thinking. You approve every one before it goes out.
A weekly 45-minute call
Recorded. This is where the raw material comes from. It is the only recurring thing I need from you.
Profile rebuild
Headline, banner, featured section, About, and experience — rewritten as a landing page rather than a CV.
Engagement strategy
A named list of 20–30 target accounts and people, and a weekly comment routine that gets you in front of them without pitching.
Monthly report
Profile views, search appearances, connection requests from ICP accounts, and inbound conversations started. Pipeline, not vanity.
The work, broken down
Four workstreams run through the engagement. This is the full list of what happens inside each one.
Positioning and excavation
Most founders have never written down what they actually believe about their market. We start there.
- A two-hour recorded session on your genuine opinions — what your market gets wrong and why
- Three or four content pillars you can credibly own for years
- A voice guide built from your own transcripts, so drafts sound like you and not like a template
- Named target audience: the accounts, roles, and people worth reaching
- Baseline metrics captured before anything changes
Profile rebuild
Your profile treated as a landing page, not a CV.
- Headline rewritten for the buyer, not the recruiter
- About section restructured to explain what you do in the first two lines
- Featured section curated with your strongest proof
- Experience entries rewritten around outcomes
- Banner designed to match your company brand
- Recommendation strategy — who to ask, and what to ask for
Content production
Twelve to sixteen posts a month, drafted from your recorded thinking, approved by you before anything goes out.
- A weekly forty-five minute recorded call — the only recurring commitment on your side
- Twelve to sixteen posts drafted monthly across a deliberate format mix
- Text posts, carousel outlines with design direction, and short video scripts
- An approval workflow that fits your calendar, not mine
- A ninety-day content calendar so you always know what is coming
- Repurposing your existing talks, podcasts, and articles into new material
Distribution and engagement
Publishing alone does not work. Being present where your buyers already are does.
- A weekly comment routine on twenty to thirty target accounts and people
- Connection strategy aimed at ICP accounts rather than volume
- A DM framework for handling inbound without sounding like a pitch
- Monthly report on profile views, search appearances, ICP connections, and inbound conversations started
How the engagement runs
Excavate
A two-hour session on your actual opinions — what you believe about your market that most people in it get wrong. Most founders have never written these down.
Rebuild
Profile goes live in its new form. Pillars and the 90-day content calendar are locked.
Publish
Weekly recording call, drafts to you every Thursday, posts go out on your schedule from your account.
Inbound starts
This is typically when the DMs change character — from recruiters and vendors to buyers.
What changes
- A profile that explains what you do to someone who has never heard of you, in eight seconds.
- Consistent publishing that survives your travel weeks.
- Inbound conversations from people who arrive already believing you know the subject.
- A body of written thinking you can point sales, hires, and investors to.
Questions people ask before signing
Is this ghostwriting?
The drafting is mine. The thinking is yours, recorded weekly and transcribed. You approve everything before it posts. If you want content produced without your involvement, I am the wrong person.
How long until it produces business?
60 to 90 days for the first inbound conversations, in most engagements. Faster if you already have an audience, slower if you are starting from zero in a niche category.
What about Twitter, Instagram, and YouTube?
Unless your buyers are demonstrably there, skip them. For most Indian B2B, LinkedIn is where the buying committee lives and everything else is a distraction dressed up as reach.
Will people know it is not entirely me writing it?
They will know it is you thinking it, because it will contain things only you would say. That is the whole design.
Start with a diagnosis, not a proposal.
Thirty minutes. Bring your numbers and your current plan. You will leave with a straight answer about whether this engagement solves your problem — including when the answer is no. A scoped written proposal follows within two working days.
Other engagements