Artificial Intelligence (AI) in Advertising

Artificial Intelligence And AdvertisingAs data and AI are used, advertising is changing quickly, just as in many other industries. Customers are witnessing these changes in chatbots that help them make decisions about purchases and personalised advertisements on their computer browsers. But what exactly does artificial intelligence support advertising?Artificial intelligence (AI) is a phrase used in advertising to describe the reproduction of human intelligence in machines trained to think like people and mimic their behaviour in response to input. They make better decisions in the future by using historical data to learn from past errors. AI may assist marketers in creating more individualised experiences, selecting the…