What is Artificial Intelligence (AI) based Martech?

Martech AIAny marketer, if asked, what their ultimate objective is would likely mention improving the customer experience and maximising income. These two goals are intertwined, after all. The Global CX Benchmarking Report by Dimension Data found that 84% of businesses that improved customer experience experienced a rise in revenue.Marketers should know when and how to meet with customers, what to provide them, and how to maintain their interest. This is particularly true for B2B marketing because the pool of the target demographic is much smaller and more niche. Real-time data insights and methods for effectively putting knowledge into action are required for all of this.Why…